Saturday, 26 March 2011
The Squid gets a Logo
The basic concept of the Touchsquid had become a Tablet computer with the capabilities of a Universal remote control built in. We needed a memorable logo. The first attempt was this:
A second attempt was my effort using a 3D solid modeling approach:
Then I had a flash that you don't need to represent a Squid, just suggest one, and I had the idea of just showing the eye of the squid along with a couple of lines to suggest the body.
It is my opinion that a great product needs a memorable brand and logo, and I think we have that. Some memorable brands have even come to represent the entire class of product. In the UK vacuum cleaning is called hoovering. It is our plan the someday Touchsquid or just a Squid will come to represent a touch screen remote control. As in "Have you got your Squid yet?".
More on the evolution of the product in the next post.